Driving Brand Value In A Cloud Economy

Devyani Bhattacharjee
Director of Marketing Localization

Over the last four decades, SAP has grown its brand value tremendously by driving consistency throughout its global marketing presence, including taxonomy, and coherent business process language understood by enterprise customers worldwide.

The cloud has changed the playing field of global branding in multiple ways, far beyond being a technical delivery channel.  This presentation is about how SAP – driving the Cloud business powered by HANA – has adapted to the cloud’s implications on marketing and branding.