Senior Vice President Marketing
Head of Content Marketing Strategy
Chief Marketing Officer
Founder & President
The Localization Institute
In today’s always-on, omni-channel digital world, global marketing and sales alignment needs to start with a comprehensive strategy for customer acquisition and engagement.
Our panel presenters understand that the hard work entails uncovering the ah-ha discoveries and decision-making criteria of buyers—at each stage of the customer journey.
In this session you will learn how to:
· Build a clearer picture of your customers’ needs
· It is possible to scale 1 to 1 marketing
· Develop brand loyalty in the B2B market
· Engage customers where they are at and across all channels