Defining OMG! Moments in the B2B Market - How to Create Meaningful Global Engagement Panel
Track: Global Customer Engagement : :
Thursday, September 29, 2016, 9:00am – 9:45am
Held in: QCC

Aaron Dunn
Senior Vice President Marketing

Corey Olfert
Head of Content Marketing Strategy
GE Digital

Stephan Nobs
Chief Marketing Officer

Ulrich Henes
Founder & President
The Localization Institute

In today’s always-on, omni-channel digital world, global marketing and sales alignment needs to start with a comprehensive strategy for customer acquisition and engagement.
Our panel presenters understand that the hard work entails uncovering the ah-ha discoveries and decision-making criteria of buyers—at each stage of the customer journey.

In this session you will learn how to:

·         Build a clearer picture of your customers’ needs
·         It is possible to scale 1 to 1 marketing
·         Develop brand loyalty in the B2B market
·         Engage customers where they are at and across all channels