Building Fans Through Global Brand Partnerships
Track: The Importance of Brand in a Global Digital World : :
Wednesday, September 28, 2016, 5:30pm – 6:00pm
Held in: QCC

Susan Betts
Sr. Director, Microsoft Brand

Janeth Arcain
Two-time Olympic medalist, Four-time WNBA champion, Founder
Janeth Arcain Institute

Jeff Hansen
General Manager / Microsoft Brand Studio

Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and innovative technology based solutions, we create win-win scenarios that help our partners achieve their goals while also earning fans for Microsoft from around the globe. In this session you will hear about our strategy, goals and approach to partnerships