Kathleen Bostick
Executive Vice President
SDL
Brian McConnell
Director of Localization
Medium.com
Matt Grotenstein
Vice President of Client Development
Acclaro
Bruno Herrmann
Director of Globalization
The Nielsen Company
Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are and what they do. More than ever digital is global by nature, yet not by default!
This session will cover proven practices, enablers and tools to transform a normalized experience into truly engaging experiences across international markets and in various ecosystems.
It will also help define and balance priorities while determining an agility base line for global readiness and expansion which has to be aligned with business objectives.
