Innovate Or Perish: Implications For Global Brands

Kevin Carl
Managing Director
Accenture

Increased competition from brands hailing from emerging markets is requiring mature brands to innovate more quickly and go “on offense” in order to maintain or gain global market share. The innovations and pace of change required extend across the breadth and depth of the global enterprise. Embracing that change creates new opportunities for brands, but may require them to move more quickly than previously thought.

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