Director of Global Brand Management
It used to be easy. Right? One brand, one market or country, one target audience (ok, it was one huge, unsegmented audience), one marketing leader and a handful of channels through which to deliver a message. Marketing 101 was all you needed. However, today, marketers must guide multiple brands, across multiple media channels, in multiple regions, in multiple languages and with multiple audiences – who have access to and influence over your brand all day, every day. John Buehler, Director of Global Brand Management, will share thoughts on how ManpowerGroup has found success in building strong and connected global brands and the challenges ahead.