In the lead-up to Brand2Global 2015, we are pleased to present to you a White Paper compiled for us by Bynder, our Platinum Sponsor, on a topic of great importance to all marketing partitioners involved in global brand management: Branding Automation.
Branding automation is a category of cloud-based software intended for use by brand management specialists. Branding automation automates and streamlines day-to-day operations by making processes — including the creation, review, approval and provision of marketing collateral, the reinforcement of brand consistency and the planning and execution of branding related projects — more efficient, standardized, and scalable.
Branding automation software solutions are designed to empower brand management departments. They connect multiple brand touch points and marketing channels. Branding automation’s main goal is establishing more effective control and reinforcing branding across multiple channels (such as email, social media, websites, etc.), resulting in stronger overall marketing and branding communication. Instead of wasting time on repetitive administrative tasks, brand managers can instead focus on growing brand value sustainably.
This document aims to provide a framework for demonstrating how you can achieve a measurable return on investment from a branding automation solution. To read the full White Paper, CLICK HERE.