September 19, 2017
The Virtual Summit on Global Content
The Virtual Summit on Global Content is designed to help you recognize and overcome some of the most common multilingual content challenges. Join us September 19 for three free educational webinars. You’ll discover the importance of a pragmatic content strategy, how to optimize English language content to improve its accuracy and effectiveness when translated, and why internationalizing buyer personas is critical when you’re targeting prospects and customers around the globe.
Not sure you can attend? Register anyway. Attendees receive a link to the recording shortly after each webinar is over.
September 19—8:00am PT/ 11:00am ET
- Managing Information Overload with a Pragmatic Global Content Strategy — Rebecca Ray (Common Sense Advisory) — The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building a multinational presence means ensuring your content is global-ready.
Join Scott Abel, The Content Wrangler, and his special guest as they discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.
September 19—10:00am PT/ 1:00pm ET
- [Case Study] Optimizing Content for Improved Translation Effectiveness — Jon Ann Lindsey (Google) and Val Swisher(Content Rules) —Advances We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right? But, where’s the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.
Join Scott Abel, The Content Wrangler and his special guests for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You’ll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.
September 19—Noon PT/ 3:00pm ET
- International Buyer Personas: Getting to Know the French — Christopher Englund and Marco Chieppe (HubSpot)— We all know the importance of a well-defined buyer persona. It tells everyone at a company who we sell to and what makes that person tick. A buyer persona is a fictional representation of your ideal customer. But, when a company grows globally, does that ideal customer change? Last year, HubSpot decided to “Go Fast in France.” There was a lot of fanfare, hiring of French staff and several references to a famous cycling circuit. But, there wasn’t a whole lot of thought given to exactly who were the marketing, selling and servicing targets.
Join Scott Abel, The Content Wrangler, and his special guests for this discussion about the importance of building market-relevant buyer personas. You’ll discover how following a roadmap—and doing your research ahead of time—can help you develop international buyer personas that work. satisfaction.
Register today! It’s free.