Get sneak peek of the experts who will be joining us at the 2016 Brand2Global Conference in Silicon Valley – Preconference workshops and networking starts September 27th , Main Conference September 28-29th. Sign up for these free webinars today!
Wednesday August 17th 10am PT, 1pm ET REGISTER NOW
Where is the Love? The Importance of Brand in a Global Digital World.
We live in a digitally driven world. And while the direct interactions consumers have with brands has become as easy as click a like button or pinning an image, what really drives passionate advocacy continues to rest squarely on your brand’s shoulders. Understanding how your brand is seen around the world is critical in driving real business value. These insights allow top brands to empower their audience and gain genuine, organic word of mouth, which directly translates into increased relevance and financial value. Knowing where you stand could make the difference between continued global expansion and closing up shop.
Join Alex Hunter, Former Head of Digital Marketing at Virgin Group and Michele Westphall, Brand2Global Conference for this free webinar, on how some of today’s global brands are building passionate followings by leveraging the digital world in which we live and building strong brand cultures.
You’ll hear about what matters most when building a global brand, why you need a global brand strategy that takes into account local needs, and how to empower your employees and customers as brand co-creators in this digital world. Don’t miss this exciting event, brought to you by your friends at the Brand2Global Conference.
Alex Hunter is a company incubator, keynote speaker, angel investor, and branding expert. He is also the creator and host of Attaché, a new kind of travel show. Alex currently serves on the Board of Trustees for the UK non-profit Drinkaware. Alex most recently served as the Chief Executive of a venture-backed digital music company, with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter. Previously, Alex served as the global Head of Online Marketing for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.
Check out his show Attaché on YouTube – Here, Follow Alex on Twitter @cubedweller, or come see him share his experiences when he delivers the keynote “The Art and Science of Global Brands” at Brand2Global Conference on Wednesday, September 28th.Use discount code WEB10 to get 10% of your conference registration.
Michele Westphall is the Associate Producer of the Brand2Global Conference for Global Marketers, as well as the Global Head of Brand Marketing at The Localization Institute. She has a special interest in branding and believes the road to success is “just being a really good person”. She has spent over 20 years helping companies build strong communities.
For more information, follow the conference on Twitter @brand2global
Wednesday August24th 11am PT, 2pm ET, 7pm REGISTER NOW
Lights, Camera, Translation… Action – Blockbuster multilingual video marketing
Despite its increasing popularity, video marketing can turn into a horror story for ill-advised marketers looking to reach a global audience. Illustrated with real global campaigns, Jeffrey Constantin will discuss how marketers are casting away these challenges and have found success in directing well scripted videos that are easier and cheaper to localize. With a focus on strategies surrounding subtitling, audio narrations, video editing and transcreation, this session provides actionable best practices. We explore emerging technologies to effectively manage video assets and multilingual deployment. So keep calm and roll camera.
Jeffrey Constantin is a Business Consultant at SDL, where he works closely with customers to think up new and creative solutions to uphold awesome customer experience in every language. With 10+ years of experience within the translation and localization industry, Jeffrey has a focus on global marketing and provides tactical guidance for the implementation of language strategies.
Kelly Nebeker (Producer) has been with Ten Stories since 2008. Prior to her career in production, Kelly received her B.A. in Communication from San Diego State University and professionally honed her management skills as a Store Manager with Starbucks Coffee. In 2007 Kelly made an industry change and joined the video production world in Los Angeles, where she successfully managed personnel and equipment bookings for multiple production companies and television shows; most notably within the reality and entertainment magazine formats. In 2008 Kelly took a leap of faith and landed a producer role in the much smaller San Diego market, where she has spent the past 8 years in a client-facing role, producing videos for many brand-recognizable US marketing teams.
Kasia Grabiec has been with SDL’s Dallas Office for just over a year. As a Project Manager for SDL she works directly with clients, tailoring approaches to help them meet their localization goal within budget and on schedule. She holds a BA in English and a BS in Psychology from Loyola University Chicago, as well as an MA in Translation and Language Technology from Swansea University in Wales. During her Master’s program she also completed a course on Audiovisual Localization where she was able to delve into the intricacies of translating these particular mediums.
Wednesday August 31st 11am PT, 2pm ET, 7pm REGISTER NOW
How Brands Can Leverage Employees As Media To Reach New Audiences
In this session, Michael Brito will discuss why employees need to be a part of a strategic marketing plan. He will provide a blue print and methodology on how to successfully operationalize an employee advocacy program. This will include:
· Finding and recruiting the right employees to participate
· Ensuring that employee conversations are aligned to the brand’s content strategy
· Integrating employee-drive content into paid, earned, shared and owned media
· An overview of employee advocacy technology
Michael Brito, SVP US, LEWIS Pulse, & SVP, San Francisco, is a digital strategist, author and TEDx speaker with over 15 years of experience helping organizations solve marketing challenges. He is responsible for leading both digital marketing and PR divisions at the LEWIS US headquarters, emphasizing integrated marketing programs for new and existing clients.
Prior to joining LEWIS, Michael was Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies implementing integrated content and digital marketing programs, globally. He has also authored two books about the business impact of social media marketing and is working on his next book. Come see Michael share his experiences when he delivers the session “Employees as Brand Storytellers” at Brand2Global Conference on Wednesday, September 28thUse discount code WEB10 to get 10% of your conference registration.