As our 2015 Brand2Global keynote speaker we welcome Manfred Gotta a leader worldwide in the art and science of naming new products and brands. In his home country Germany, he is known as the “king of names.”
He founded his company Gotta Brands in 1986 and from the beginning saw the importance, opportunity, and power of starting out with names that work both domestically and internationally. A thorough vetting to make sure that there are no negative linguistic associations in other languages is part of the naming process and essential for a name’s global success.
Working from an idyllic Black Forest valley, Manfred has created such well known names as:
- Porsche Cayenne
- Porsche Panamera
- Renault Twingo
- Renault Mégane
- Renault Avantime
- Mercedes Actros
- Opel Vectra
- smart, smart for two, smart for four
- Persil megaperls
- SAT1 Planetopia
- Aldi AMAROY Coffee
- Le Centorial ( largest office complex in the centre of Paris)
to mention just a few.
We look forward to Manfred sharing his creative process with us at Brand2Global.