Finding Your Global Brand Voice: How to Delight & Engage Customers in Ten Languages (as told by Acclaro & Tictail)
Providing an engaging, relevant, and positive online experience for your global customers is important to increase brand awareness, grow your customer base, increase sales and boost profits.
In this case study fireside chat session, you will learn how to prioritize content for localization, use automated workflows for faster time to market and other best practices to ensure global content resonates with customers in their native languages, along with time for live questions of our presenters in this engaging conversation-style webinar.
International Marketing Manager
Wenonah Echelard is the International Marketing Manager at Tictail, a shopping destination home to emerging fashion and design brands from over 140 countries around the world. With a passion for innovative approaches to globalization and international market engagement, Echelard has spearheaded Tictail’s localization efforts. As the bridge between Tictail’s product and marketing organizations in Stockholm and New York, Echelard has guided Tictail’s consumer expansion in Sweden, France, Spain, and Germany and helped build a localized platform for brands launching into global e-commerce. When not traveling, you can find her biking through Brooklyn or playing the flute in her local community orchestra.
Vice President of Client Development
Matt’s expertise in global business communication, translation technology, and software localization is put to good use as Acclaro’s Vice President of Client Development. He leads a team of seasoned sales professionals to understand client challenges and provide smart solutions, drawing insight from an extensive background in international communication. Before joining Acclaro, Matt co-founded several industry-leading software and finance companies and led U.S. business development for the Switzerland-based translation firm, CLS Communication. He sits on the Board of the translation industry non-profit Red-T, while offering guest lectures at the Baruch College School of Communication.