Digital Globalization Masterclass: Embracing digital globalization to boost expansion and deliver experiences internationally

While the web and all digital content you put out in the web is global in nature, it does not mean you have created a global experience by default. Whether you are in a startup, e-commerce or corporate environment, you want to ensure effectiveness of your digital endeavors and accelerate growth in truly globally manner. Your content, products and properties have to reflect all your efforts to turn your digital footprint into powerful and sustainable assets...

Culturally Customized Web Design Workshop (GDMLC Certification Intro Course)
NOTE: THIS SESSION BEGINS AT 2:00pm

Learn Cutting Edge Skill, Receive a Scholarship and Advance your Career…. The goal of this workshop is to provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites and online content for most countries in the world. You will also be provided with data and insights to make a business case for web site cultural customization. Why Culturally Customize Web Sites? Research from past 15 years across...

Staying Relevant in Big Pharama during the Age of Consumerisim

“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The presenters share how Abbott partnered with Prophet to bring this new brand direction to life in the 100+ markets Abbott...

How Cultural Competence Helps Your Bottom Line

Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency, and some properties make efforts to cater to specific communities. For example, properties with a high number of Chinese guests...

Native Web Brands Panel

We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web? Do brands like Uber, LinkedIn, eBay and Yahoo have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied elsewhere.

Glocal Case Study - Intel Experience Amazing Global Brand Launch

Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region. The new branding campaign was rolled out globally with unique experiences targeted for individual countries. In this session, Louise will...

KEYNOTE: The Art and Science of Global Brands

Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience.  Highlights include: – Understanding that the winners in 2016 will be those who forget the transaction and focus on the relationship.  – That the...

Dessert Keynote Session -Are We Human or Are We AI?

In this special dessert session – one of the world’s leading Artificial Intelligence entrepreneurs will explain the how interactions between humans & computers are likely to evolve in the next decade, what it takes to humanize AI, and why it matters. Dennis will also share candid advice on honing your human advantage in an increasingly automated world.  

Espresso Session: Employees as Brand Storytellers

We all love to hear good stories.  It’s what connects us to our humanity.  It links us to our past, helps us relate to others in the present and provides a glimpse into our future.  Storytellers learned early on that people like to hear stories with a beginning, middle and end.  We are drawn to stories that have characters that look like us, act like us or have similar characteristics that we can relate to.

The Rise of 360 Brands in the Digital Age

In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed:  consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole.  This panel will discuss the keys to building successful brand images for all three targets in the digital age.  The good news – you just need to build one consistent brand. The bad news – it ain’t that...

4 Key Workouts For Your Brand

‘Back in my day’ – it’s still your day! Today is the day. The tides are changing and there are new waves to ride. Organizational thinking, employee, consumer and brand behaviors must adapt to achieve strategic advantage. Is your brand prepared to be future friendly? Welcome to the intrapreneur revolution! Nim is Bacardi’s positive change agent – and she is fascinated by the opportunity to harness the entrepreneurial energy that exists within companies and brands. How could you...

Mobile-Forward Design for Global Brands

The small screen is here to stay. In the future, and already today, you’re only as good as your 320-pixel wide display. In a recent analysis of 150 brands offering 25 or more languages at their websites, CSA Research found that companies deploying app-like interfaces sustain publishing in more languages than other brands. This presentation delves into website design practices and an emerging trend that CSA Research calls “mobile-forward design.” The new approach surfaces a...

Building Fans Through Global Brand Partnerships

Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and innovative technology based solutions, we create win-win scenarios that help our partners achieve their goals while also earning fans for...

Defining OMG! Moments in the B2B Market - How to Create Meaningful Global Engagement Panel

In today’s always-on, omni-channel digital world, global marketing and sales alignment needs to start with a comprehensive strategy for customer acquisition and engagement. Our panel presenters understand that the hard work entails uncovering the ah-ha discoveries and decision-making criteria of buyers—at each stage of the customer journey. In this session you will learn how to: ·         Build a clearer picture of your customers’ needs ·         It is possible to...

Solving the Agility Equation to Deliver and Enhance Digital Experiences Globally

Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are and what they do. More than ever digital is global by nature, yet not by default! This session will cover proven...

Espresso Session: Personalization at Scale

Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that are critical to create something truly personalized. Because after all, you can’t make old friends.

KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent

Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus on the ONE thing that you as a disruptive digital leader should do to prioritize the digital initiatives that will create...

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo

Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and aspiration when it comes to crowdsourcing. Audience members will learn how Lenovo was able to foster curiosity among it’s gaming...

Race to Local Influence

Global marketers are losing control, their audiences & those who influence them are gaining control. It is urgent for brands to understand how to unlock the power of influencers across borders. In this session Elliot Polak speaks with two fiery influencers from opposite sides of the world, both entrepreneurs and women, who are setting the pace of today’s change in marketing.    

Thought Leadership Disrupted: New Rules for the Content Age

Executives are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources?  What do they value enough to get through their filters? And given that challenge, how do marketers manage their internal stakeholders in order to respond effectively to make the short-list? The Economist Group’s latest research program, conducted...

Espresso Session: Who Runs the Digital World?

The advance of technology is greater than our society can deal with.  Around the world industries, people and communities are getting left behind. The speed of change makes it imperative that we prepare the next generation for this new normal, but we are relying solely on the old learning models and it is not working.  In 2014, Google shone a spotlight on themselves.  70% of its 57,000 employees were men, 83% of its tech staff...

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers

As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO, to ensuring a sound mobile strategy and building a successful social presence.

Espresso Session: Speaking the Same Language

Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital economy. How did they learn to speak the same language?

Trivia Game - Audience Participation and Prizes

Don’t worry – be happy! More information is coming on this inventive audience participation activity sure to get you smiling.

CLOSING KEYNOTE - Looking to the Future

Where is global immersive marketing taking us?