The BCMA is the trade body for branded content and is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries.

The BCMA strives to promote and grow the branded content market to the wider audience. Launched on October 2nd, 2003 the BCMA is now an international body with members throughout Europe, Australia, Asia and the US.

The BCMA (Branded Content Marketing Association) encompasses members spanning world leading brands, broadcasters, filmmakers, studios, producers, advertising agencies, media planners, publishers, games and music producers.