25 11, 2016

Do Consumers Really Want Localized Global Digital Content?

By The Brand2Global Team|2016-11-23T16:51:33+00:00November 25th, 2016|

If you are expanding across diverse and evolving markets – you most likely have a global content plan in place or are looking to implement a strategy for 2017. How can you look to your local markets to improve the conversation you have with your consumers? Today’s insights come to us from Dr. Nitish Singh , Associate Professor International Business & Director Program Innovations at the Boeing Inst. of International Business, St. Louis University and [...]

7 02, 2016

WEBINAR ON DEMAND: Why We Shouldn’t Translate Marketing… And Why We Do It Anyway.

By Andrew Vesey|2016-03-07T16:34:06+00:00February 7th, 2016|Tags: , |

To translate or not to translate? Local Ad-agency or marketing teams are much better suited for crafting relevant local copy for marketing campaigns; they understand the local culture and they aren’t restrained by being “true to the source.” The conundrum that enterprises are facing though, is they just can’t afford the cost, time, and resource investment to have a marketer in every local. For the enterprise, translations isn’t about getting your message into local language, [...]

7 08, 2015

WEBINAR ON DEMAND: Microsoft Global Readiness – Diverse Cultures, Many Languages, One World.

By Andrew Vesey|2018-06-05T22:37:44+00:00August 7th, 2015|Tags: , , |

Online, local relevance is important, but so is the global experience. How do you stay on-brand while enabling meaningful, locally appropriate, market-ready scenarios? Join Paige Williams and Michelle Privat Obermeyer from Microsoft, to learn about Microsoft's new Center of Excellence called Global Readiness. They’ll describe the building blocks for the CoE and share how the corporate marketing team puts these principles to practice when vetting local campaigns for brand and global readiness. They’ll highlight experiences and lessons [...]

27 04, 2015

Webinar- Leveling The Playing Field With New Age Global Marketing

By Andrew Vesey|2016-03-07T16:37:39+00:00April 27th, 2015|Tags: , , , , |

The Brand2Global Webinar Series returned on April 8 with the presentation "Leveling The Playing Field With New Age Global Marketing," featuring Ajit Sivadasan (VP/GM at Lenovo.com). Each month, we feature a different speaker(s) from a respected global brand, agency, or academic institution. These global marketing practitioners will detail the challenges they have faced and solutions they have instituted to solve the complex issues facing their companies. Webinar Abstract: "Marketing is going through a dramatic transformation [...]

18 07, 2014

WEBINAR – Picasso Meets Galileo: The Art and Science of Brand Execution

By Andrew Vesey|2016-03-07T16:38:18+00:00July 18th, 2014|Tags: , , , |

The inaugural Brand2Global Webinar features Susie Hamlin, Director of Global Strategy and Advocacy at Cisco delivering her presentation “Picasso Meets Galileo: The Art and Science of Brand Execution.” Webinar Abstract: “How do you gather the insights necessary to be locally relevant in every market you serve? How do you ensure global consistency in the development and execution process while allowing for local customisation? The session will explore the various techniques that we used in the [...]

18 07, 2014

WEBINAR – Global Marketing Resource Management

By Andrew Vesey|2016-03-07T16:41:09+00:00July 18th, 2014|Tags: , , |

About this Seminar This Brand2Global Webinar features Romek Jansen [(VP, Product and Partner Management at BrandMaker GmbH and Editor in Chief (MarketingGovernance.com) delivering his presentation “Global Marketing Resource Management.” The webinar was recorded on June 18, 2014. Webinar Abstract “Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) are the key to maintaining consistent brand communication and making processes in operative marketing more efficient. MRM and MPO help to streamline all functions along the marketing process [...]

18 07, 2014

WEBINAR – How to Put Mobile Marketing to Work for your Global Business

By Andrew Vesey|2018-06-05T22:37:35+00:00July 18th, 2014|Tags: , , |

The 3rd Brand2Global Webinar features Jamie Turner (CEO, 60 Second Communications) delivering his presentation “Getting Beyond the Hype: How to Put Mobile Marketing to Work for Your Global Business.” The webinar was recorded on May 14, 2014. Webinar Abstract: “Mobile marketing comes in many forms — as websites, apps, banner ads, QR codes, paid search and others. But many people don’t actually know how to put these tools to work for their global businesses. Join [...]

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