6 10, 2016

Client and Language Service Provider as a Team: Pooling Experience to Create a Successful Digital Marketing Localization Model

By |2016-10-25T12:18:07+00:00October 6th, 2016|

This is the final paper presented by Anita Wilson, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

16 06, 2016

Ciena’s Globalization and Localization Journey

By |2016-10-25T12:23:44+00:00June 16th, 2016|

This is the final paper presented by Chinedu Mkpuluma, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

7 08, 2015

WEBINAR ON DEMAND: Microsoft Global Readiness – Diverse Cultures, Many Languages, One World.

By |2018-06-05T22:37:44+00:00August 7th, 2015|Tags: , , |

Online, local relevance is important, but so is the global experience. How do you stay on-brand while enabling meaningful, locally appropriate, market-ready scenarios? Join Paige Williams and Michelle Privat Obermeyer from Microsoft, to learn about Microsoft's new Center of Excellence called Global Readiness. They’ll describe the building blocks for the CoE and share how the corporate marketing team puts these principles to practice when vetting local campaigns for brand and global readiness. They’ll highlight experiences and lessons [...]

18 07, 2014

WEBINAR – Picasso Meets Galileo: The Art and Science of Brand Execution

By |2016-03-07T16:38:18+00:00July 18th, 2014|Tags: , , , |

The inaugural Brand2Global Webinar features Susie Hamlin, Director of Global Strategy and Advocacy at Cisco delivering her presentation “Picasso Meets Galileo: The Art and Science of Brand Execution.” Webinar Abstract: “How do you gather the insights necessary to be locally relevant in every market you serve? How do you ensure global consistency in the development and execution process while allowing for local customisation? The session will explore the various techniques that we used in the [...]

18 07, 2014

WEBINAR – Global Marketing Resource Management

By |2016-03-07T16:41:09+00:00July 18th, 2014|Tags: , , |

About this Seminar This Brand2Global Webinar features Romek Jansen [(VP, Product and Partner Management at BrandMaker GmbH and Editor in Chief (MarketingGovernance.com) delivering his presentation “Global Marketing Resource Management.” The webinar was recorded on June 18, 2014. Webinar Abstract “Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) are the key to maintaining consistent brand communication and making processes in operative marketing more efficient. MRM and MPO help to streamline all functions along the marketing process [...]