On September 16-18 2013, London hosted the first Brand2Global Conference, which attracted a diverse array of speakers and attendees from global marketing, branding and digital media. The conference was a unique convergence of expertise and talent around ideas to help organizations succeed in an interconnected and globalized world economy.
More than 50 top experts shared their view points on cutting edge strategic global issues such as: the art and science of global brand execution, multicultural content marketing for emerging markets, understanding the global consumer, what constitutes a meaningful global brand, connecting global markets and people, social media localization challenges, complexities of executing global brand strategies, the future of the branded content and much more.
This was a conference which for the first time set the stage for a dialogue that integrates the complexities of the globalized world with the current practices in branding, marketing and digital media. What emerged from two days of intense dialogue were ideas, best practices, and thought leadership to empower business executives to rethink how global business strategy needs to address the challenges of multiculturalism, fragmented consumer needs, digital convergence, emerging markets complexities, global institutional idiosyncrasies, and balancing the needs of localization with the demands of globalization. It was truly fascinating to see business executives, cultural experts, technology mavens, thought leaders and academics cross-pollinate ideas from variety of fields and perspectives.
A wide spectrum of industries were represented in the conference attendance with companies such as Google, HP, Cisco, KLM, Shiseido, Pfizer, Philips, Tata Steel, Aston Martin, IBM, SAP, Shazam, Royal Caribbean, and many more. Top academic institutions from around the world such as The London School of Economics (UK), Boeing Institute of International Business, Saint Louis University (USA) Meiji University (Japan), Henley Business School-University of Reading (UK) and others also participated.
Our attendees found it a great place to learn, network, exchange ideas, and make new friends. The location in London, at Double Tree by Hilton near the Tower of London was central for attendees needing to travel, and the conference staff were extremely welcoming.
- View the Brand2Global 2013 Main Conference Timetable by Track (PDF).
- View the 2013 Thought Leadership and Demo Track Timetable (PDF).
The Brand2Global conference for 2014 will again bring the best minds, ideas, best practices in global branding, global marketing and global digital media.
Book early and secure your tickets to this years event.