This is a paper presented by Maren Baetje-Mbaye, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) and the Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted [...]