Messaging hierarchy in native Russian women’s apparel websites and in localized websites: possibilities and missed opportunities

By |2020-05-28T18:52:21+00:00August 30th, 2018|

This is a paper presented by Ekaterina Howard, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]