August 2016 - Brand2Global

29 08, 2016

What’s in a Name? Building and Protecting Your Brand Online

By The Brand2Global Team|2016-10-25T12:18:58+00:00August 29th, 2016|

This is the final paper presented by Alex Anderson, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

18 08, 2016

Cross-Cultural Brand Success – Top 10 Translation & Localization Tips – Downloadable Ebook

By The Brand2Global Team|2016-08-18T14:17:11+00:00August 18th, 2016|

Launching a marketing campaign in a new market or expanding an existing campaign into other language markets can be a tricky affair. Without a keen cultural eye, even the best planned campaign can falter – even if it has enjoyed previous success in other markets. Acclaro recently released an eBook, Cross-cultural Brand Success: Top 10 Translation & Localization Tips, to help marketing teams build and launch effective campaigns. In this eBook, we’ll share 10 of our top [...]

16 08, 2016

SDL Downloadable Ebook: The Blueprint for Global Content Marketing

By The Brand2Global Team|2016-08-16T17:54:10+00:00August 16th, 2016|

Did you know that 71% of the global market prefers a language other than English? Shouldn't your marketing content be available to global customers and prospects in their preferred language? Download this eBook and learn: Tips for creating global-ready content Best practices for globalizing even the most challenging of content (including video and customer endorsements) Essential techniques for streamlining the translation process Start now to begin realizing the full potential of your content marketing. [/optinlocker] [...]

15 08, 2016

Why Target’s Localization Strategy Failed in Canada: A Commentary

By The Brand2Global Team|2016-10-25T12:20:15+00:00August 15th, 2016|

This is the final paper presented by Giovanna Patruno, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

8 08, 2016

Translation Crowdsourcing and Quality

By The Brand2Global Team|2016-10-25T12:21:29+00:00August 8th, 2016|

This is the final paper presented by Kathy Vanichkorn, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

1 08, 2016

Cultural Issues in Video Games Localization: Balancing Expectations Between the General Public and Core Gamers

By The Brand2Global Team|2016-10-25T12:22:37+00:00August 1st, 2016|

This is the final paper presented by a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]