This is an excerpt of the full article by Kyle Clark, Vice President - Loyalty Solutions Global Product Development at MasterCard, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. How many loyalty programs are you a member of? Better yet, how many of those loyalty programs do you actually participate in? Why do you participate in the loyalty program of Brand A, but not Brand B? These questions may seem simple, however a [...]
This is an excerpt of the full interview between Fiona Vesey and Rashmi Schaefers, VP of Content Services & Localization at SAP, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. In talking with Rashmi Schafers (VP of Content Services & Localization at SAP) it was abundantly clear she has a true passion for sharing her knowledge and expertise in the localization field. Rashmi allows us a window into her years of experience, managing [...]
This is an excerpt of the full article by Julio Leal, Head of Localization at Ciena, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. Adaptation is all about survival. If a website is to survive and succeed, it needs to adapt constantly - the alternative isn’t an option. But what happens when a company has multiple websites, each of them serving a specific local market in its native language and with its’ own [...]
The inaugural Brand2Global Webinar features Susie Hamlin, Director of Global Strategy and Advocacy at Cisco delivering her presentation “Picasso Meets Galileo: The Art and Science of Brand Execution.” Webinar Abstract: “How do you gather the insights necessary to be locally relevant in every market you serve? How do you ensure global consistency in the development and execution process while allowing for local customisation? The session will explore the various techniques that we used in the [...]
About this Seminar This Brand2Global Webinar features Romek Jansen [(VP, Product and Partner Management at BrandMaker GmbH and Editor in Chief (MarketingGovernance.com) delivering his presentation “Global Marketing Resource Management.” The webinar was recorded on June 18, 2014. Webinar Abstract “Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) are the key to maintaining consistent brand communication and making processes in operative marketing more efficient. MRM and MPO help to streamline all functions along the marketing process [...]
The 3rd Brand2Global Webinar features Jamie Turner (CEO, 60 Second Communications) delivering his presentation “Getting Beyond the Hype: How to Put Mobile Marketing to Work for Your Global Business.” The webinar was recorded on May 14, 2014. Webinar Abstract: “Mobile marketing comes in many forms — as websites, apps, banner ads, QR codes, paid search and others. But many people don’t actually know how to put these tools to work for their global businesses. Join [...]
This is an excerpt of the full interview published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. …... We recently had the opportunity to have a ‘virtual’ sit-down with Ulrich Henes, the founder of the Brand2Global conference. Read on to discover what makes him tick; and of course, find answers to the all important questions: What is Brand2Global? Why is it here? Is it for you? BQ In addition to founding the [...]
