This is an excerpt of the full article by Jamie Turner, CEO of 60 Second Communications, published in the Brand Quarterly & Brand2Global ‘Global Marketing’ Special Edition.
Not long ago, a study by the 60 Second Marketer found that, on a global basis, there were more mobile phone owners than there were toothbrush owners. That may be hard to believe, but it’s true. Equally surprising is the fact that in many Western European countries, the index for mobile phone subscriptions exceeds 100. In other words, for every 100 people in those countries, there are 100+ mobile phone subscriptions.
In the end, whether you live in Amsterdam, Rio de Janeiro, Sydney or anywhere else around the globe, mobile is a part of your life and will remain so for a long time to come. So, as a member of the global business community, the question becomes not whether you should use mobile to grow sales and revenues, but how you should use mobile to grow your sales and revenues.
Wrapping Your Mind Around Mobile
Learning how to leverage mobile for your business is not difficult because there are only seven primary platforms you’ll need to be familiar with. Here’s a quick rundown of each:
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You can read the full article online at BrandQuarterly.com as an individual website article or check out this and much more great content in the Brand Quarterly & Brand2Global ‘Global Marketing’ Special Edition.
