Stefan Zechner joined the European Digital Marketing team at Western Union in April 2013. His responsibilities are content strategy, content marketing and SEO. Since the year-end 2013 he has the lead on all social media activities within Europe for WU. His previous roles included the position of content and community manager at virtual identity AG for brands like Opel and Gigaset and international key account manager at UniCredit.
Sessions for Stefan Zechner
- How Do You Globalize Your Content Marketing Strategy? - Brand2Global London 2014
