Nico Van Praag

Partner, Chief Strategy Officer
Kenwood Experiences

Over the last 23 years Nico has put his strategic fingerprint on some of the world’s best brands including Audi, Nike, VISA, GAP, Microsoft and Xbox, General Motors brands, and Sega. He’s driven by a belief that great strategy requires creativity just like the creative itself. And that smart strategy does far more than guide a brand’s messaging, it should inspire its core behavior both internally and in a customer-facing way. Prior to joining Kenwood Experiences in 2013, Nico was lucky enough to work with some very smart people at great companies like Venables, Bell & Partners, AKQA, Goodby, Silverstein & Partners and Sterling Brands.

When he’s not working you can usually find him taking something apart, building something new, or crashing his mountain bike like a ten-year-old. He lives in Mill Valley with his wife Kristin and eight-year old son, Valentino.

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