Leona Frank focuses on Vistaprint’s global content strategy. As content marketing continues to grow in importance to the Vistaprint brand and channel communications, she’s leading an international team that develops brand-forward content strategies, works cross-functionally to align on content standards and produces engaging, customer-centric content while optimizing the budget spend to drive a maximum return on investment. Prior to this role Leona managed the localization function at Vistaprint and was Head of Production at one of the UK’s top localization agencies where she personally looked after the company’s biggest advertising and media accounts. Leona holds a MA in Bilingual Translations and has recently completed a second postgraduate degree in International and Intercultural Communication.
Sessions for Leona Frank
- Session 9: Reaching global audiences through Storytelling - Brand2Global Silicon Valley 2017