Danielle Lopez leads Global Product Marketing at Yahoo! for programmatic advertising and outbound B2B marketing for Yahoo’s premium advertising technology solutions. She joined via the acquisition of BrightRoll in 2014. In her role at Yahoo!, Lopez’s global team manages the go-to-market for all of the company’s programmatic advertising and premium products, which drive over $500M in annual revenues. Danielle also leads a content and demand gen team that articulates solutions for advertisers and publishers and teaches them programmatic and native video strategies. Prior to joining Brightroll, Lopez ran product marketing for the video advertising division of AOL.
Lopez started her career in product management at Oracle, she then moved to Hitachi where she developed and launched a product line that generated $250M in revenue in its first year of operations