Benjamin B. Sargent

Content Globalization Strategist
Common Sense Advisory

Ben Sargent is a content globalization strategist and senior analyst at Common Sense Advisory, a research firm that helps global brands gain access to new markets and new customers to profitably expand market share and international revenue. Ben’s primary research focus areas are website globalization, translation management systems, and content management technologies. He also consults for Global 1000 brands and global technology vendors.

Ben Sargent has worked in the language services industry since 1989, serving in operations, consulting, and marketing roles at companies such as Lionbridge, iXL, Bowne Global Solutions, and International Communications. He also helped to found and manage several venture-funded high-tech start-ups.

In his work at Common Sense Advisory, Ben’s primary focus areas are website globalization, translation management systems, and content management technologies. He also consults for Global 1000 brands and global technology vendors.

Ben has written articles and white papers on multilingual publishing and been a regular speaker at conferences and seminars in Asia, Europe, and the Americas. He has lived in France, and has recently traveled to China, Canada, and Western Europe. Ben has formally studied French, and earned a degree in Music Theory and Composition in 1983.

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