As the head of Gatorade Global Marketing, Anuj Bhasin is responsible for overseeing the brand’s growth on a global scale, with a key focus on international market expansion. Bhasin leads a team in delivering Gatorade’s long term global strategic plan which includes brand activations, advertising, innovation, sports marketing and partnerships.
As a key part of these efforts, Bhasin and his team are responsible for positioning the brand to consumers around the world in ways that are culturally relevant including partnerships and campaigns with some of the world’s most famous athletes. Most recently, he helped launch Gatorade’s five-year partnership with the All Blacks, New Zealand’s renowned national rugby team, which was a major hydration partner shift. Additionally, he developed brand strategy, visual identity, and innovation while building a multi-year market roadmap to scale Gatorade in emerging markets, as well as Gatorade’s growing presence in the global professional soccer world.
A six-year veteran of Gatorade, Bhasin held various roles on the Gatorade U.S. Business, specifically in marketing, brand strategy and innovation. He has managed short-term business deliverables & strategic planning for the Gatorade Thirst Quencher Platform, led all Gatorade/G2 RTD and Powder Innovation including re-launching Fierce and Frost Sub-Brand Platforms, and developed and built Prime Energy Chew Innovation Platform in the U.S.
Prior to Gatorade, Bhasin spent time working as a brand manager for Kraft Foods, and as a buyer for Macy’s. He is a graduate of University of Chicago’s Booth School of Business and Washington University in St. Louis. While most of his family still lives in Maryland, Bhasin lives in downtown Chicago with his wife, Priya, and two young sons, Shail & Sahil but still roots for his University of Maryland Terps.
Sessions for Anuj Bhasin
- Session 12: Gatorade: Building a Globally Relevant Sport Brand - Brand2Global Silicon Valley 2017