KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent
Track: Global Customer Engagement : :
Thursday, September 29, 2016, 11:00am – 12:00pm
Held in: QCC

Charlene Li
Principal Analyst
Altimeter Group

Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus on the ONE thing that you as a disruptive digital leader should do to prioritize the digital initiatives that will create the most value in your organization.

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