Thursday December 8th 11am PT, 2pm ET REGISTER NOW
Enhancing Your Content Localization ROI: Evidence & Best Practices
For digital marketers, localization managers, and brand leaders – globalizing content isn’t a new concept. In fact, developing guidelines and global strategy to help focus localization efforts has risen to the top of the priority list. And most certainly, you are under pressure to show measurable ROI after localizing your existing content. But is it worth the hours and cost to localize your digital content for global audiences? What evidence is there to show whether-or-not localization really matters?
Join us for this free webinar as our esteemed panel of industry experts will focus on successful global content strategies and best practices that will directly impact and enhance your global content ROI.
You’ll hear insights that will help you better leverage experiences and storytelling within your content localization execution, be able to get to the heart of a truly global content strategy, pinpoint what you need to measure in your global content to determine effectiveness and review empirical evidence from Brazil, France, Germany, India, Netherlands, Spain, Switzerland, and Taiwan regarding the link between culturally competent digital content and the impact on performance metrics.
Don’t miss this exciting event, brought to you by your friends at the Brand2Global Conference.
Robert Rose is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. Robert is also the co-host of the podcast PNR’s This Old Marketing, the #1 podcast as reviewed by MarketingPodcasts.com. Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, The Bill & Melinda Gates Foundation, Petco, Caterpillar, ADP, Fairchild Semiconductor and KPMG tell their story more effectively using digital content strategies. And, he’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.
Mina Seetharaman is the SVP of Global Creative Strategy for The Economist Group’s Content Solutions Unit and develops content programs designed to help clients meet specific marketing and audience objectives leveraging the full suite of the Group’s broad portfolio of content, event and media offerings. Prior to joining The Economist Group, Mina was an Executive Director and co-founder of OgilvyOne’s Content Marketing and Advanced Video Practices. Her clients have included Citigroup, Microsoft, Barclays, HSBC, GE, Van Cleef & Arpels, Prada, American Express, Blackrock, TD Ameritrade, SAP, DuPont, IHG, UPS, IBM, and Philips.
Mina holds a BA in German and Russian from McGill University and an MA in Journalism from NYU. She and her husband live in Brooklyn, NY, with their two children, who think her title is “chief pancake-making officer.”
Pam Didner is a content marketing leader, author and speaker. As a former Global Integrated Marketing Strategist for Intel, Pam Didner knows how to plan, produce and deliver global marketing success and efficiency. She led Intel’s Enterprise product launches and worldwide marketing campaigns. Her international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. She teaches “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon School of Journalism. She also shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.
Download the free chapter of her book: http://pamdidner.com/book-gcm/
Dr. Nitish Singh is an Associate Professor of International Business at the Boeing Institute of International Business at St Louis University. He serves as co-organizer for the Brand2Global Conference for Global Marketers and is the Program Leader for Certification in Global Digital Marketing and Localization. Dr. Singh holds a Ph.D. in Marketing and International Business from Saint Louis University; MA University of South Wales, UK; and MBA Pune University India. His educational efforts and programs have been supported by the US Department of Education, Qatar Foundation, Adobe, AT&T, Nestle Purina and other organizations. He has published more than 50 academic papers and 3 books.