GLOBAL BRANDING & MARKETING CERTIFICATION

A Passport for Being an Effective Global Marketer

This is one of the most unique offerings combining strategic insights
from Global Branding & Global Marketing. Broad Topics include:

  1.   Gain insights for avoiding global branding and marketing blunders
  2.   Optimize Global Branding strategies based on brand architecture, positioning, and simplicity.
  3.   Formulate strategies for making your global brand experience memorable and authentic
  4.   Apply universal values to enhance the global brand appeal
  5.   Develop cultural & business acumen to localize & hyperlocalize global branding and marketing

Inaugural enrollment period open June 6 through September 15, 2018!

The Localization Institute

Study online, at your own pace
25 Hours of Online and Self-paced training to be completed in 90 days from the date of enrollment.

  • Recognition: Gain Industry Certification from the Localization Institute, USA
  • Program Expertise: This certification was developed by Professor Nitish Singh (PhD/MBA/MA), one of the leading Global Marketing & localization expert, and author of several books and papers in this area. The course content combines expertise from leading industry professionals and academia.
  • High Educational ROI: An affordable investment of only $980 USD (no additional books or purchases needed).
    Networking & Job Prospects: You will receive discounts to Localization Institute Conferences to network, learn, and make job contacts with global marketers and localization professionals. The events take place across North America, Europe, and Asia.
  • Simple Entry Requirements: All you need is the ability to use the Internet and a basic understanding of global business concepts; No prior technical knowledge needed. Supplementary resources are provided in the course to help you enhance your learning experience
  • Global draw – our offerings have been popular with participants from over 15 countries.
Global Digital Media

Inaugural enrollment period open June 6 through September 15, 2018!

MODULE 1: KEY PRINCIPLES

Key Principles in Global Branding & Marketing

  • What makes a Global Brand? Global Branding Basics
  • Hitting the Sweet Spot of Global Consumers: Global Branding Basics
  • Strategies to Expand Globally: Foundations & Insights
  • The Biggest Hurdle in Global Marketing: Ideas and Insights
MODULE 2: OPTIMIZATION

Global Branding/Marketing Optimization Strategies

  • The Dynamic Global Brand Architecture: Managing your Global Brand Portfolio
  • Global Brand Simplicity: How to make your global consumer’s life easy
  • Can Your Global Brand be Everything to Everyone? Secrets to Global Brand Consistency
  • Making your Branding Appealing in Every Country: Some Ideas & Insights
MODULE 3: HYPERLOCALIZATION

Hyperlocalization Strategies for Tapping Fragmented Global Markets

  • Hyperlocalization for Identifying Micro-Segments Worldwide
  • Hyperlocalization based on emerging ethnic, gender, and fluid identities
  • Hyperlocalization based on personality and collective identities
MODULE 4: CULTURAL COMPLEXITIES

Understanding Cultural Complexities: A Must for a Global Marketer

  • What’s Underneath the Cultural Iceberg
  • Local Consumer Culture Positioning Strategy
  • Understanding Consumer Psychology: A Global Perspective
  • A Sampling of Global Consumer Decision Making Styles
MODULE 5: BRAND EXPERIENCE

Strategies for Making your Global Brand Experience Memorable & Authentic

  • Making Global Marketing Fun: Opportunities & Challenges
  • The Role of Emotions in Global Branding
  • Emotionally Connecting with Global Consumers
  • The Role of Global Influencers in Global Marketing
  • Creating Global Brand Authenticity

Executive Insights From Global Marketing & Localization Experts At:

Microsoft
Lenovo
SAP
seakers-logo-square
  • Amisha Gandhi,
    Head of Influencer Marketing, SAP
  • Susie Hamlin,
    Director, Advertising, Media & Sponsorships, Citrix Online
  • Ariela Suster,
    Founder, Sequence Collection
  • Brendan Kane,
    Founder, SEAkers
  • Bryant Ison,
    Sr. Director of Global Beverage Innovation, Pepsico Global Beverage Group
  • Christopher Englund,
    Leader of Localization Team, HubSpot
  • Dipanjan Chatterjee,
    Vice President and Principal Analyst, Forrester
  • John Ounpuu,
    Co-Founder, Modern Craft
  • Jon Mamela,
    CMO, Destination Canada
  • Leona Frank,
    Global Brand Manager, Vistaprint
  • Kirsten Seckler,
    CMO, Special Olympics
  • Michael Saad,
    Director Global Digital Marketing, Lenovo
  • Wada’a Fahel,
    Localization Manager, Harley-Davidson
  • Susan Betts, Sr.
    Director, Microsoft Brand, Microsoft
Digital Marketing

Inaugural enrollment period open June 6 through September 15, 2018!

Certification Assessed On Applied Skills

You will be assessed on demonstration of the skills you learn during the program. Since this first of it’s kind certification is an applied course, traditional exams are not the best approach.

Therefore, you will be assessed based on the following criteria:

Evidence, via online LMS tracking, of each module completion
30%
Your participation in the online discussion board
20%
One written Assignment in the form of case study or commentary
50%

If you have any questions about the Global Branding and Marketing Certification Program, please contact Jill Nellis at jill@brand2global.com who is in charge of registration for the program.

All trademarks, service marks, trade names, trade dress, product names and logos appearing on this page and in the certification course content are the property of their respective owners.  Unless otherwise stated, display and/or mention of any brands on this page, does not imply direct endorsement of the certification course.

Contact Us

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