MODULE 1: Global Digital Marketing Strategies For Competitive Advantage

  • Global Digital Media Environment : Exploring Cultural, Legal and Logistical Issues
  • Global Digital Internationalization: Challenges and Approaches to Succeed
  • Global Digital Expansion: Practical Tips on Market Entry
  • Global Digital Marketing Segmentation: Tools and Techniques
  • Global CRM Strategies: Marketing Automation and Implementation

MODULE 2: Strategies For Effective Global Social Media Marketing

  • Global Digital Media Trends: Open Innovation, Social Computing & Others.
  • Effectively Using Global Social Media: Tips and Techniques
  • Global Social Media Usage & Localization – Insights from Around the World
  • Global Social Media Usage Models-1: Creating Dialogue and Facilitating Transactions
  • Global Social Media Usage Models-2: Managing Customer mood and reviews online
  • Content Marketing Ideas-1: Storytelling & Blog Management
  • Content Marketing Approaches-2: Content Marketing via Facebook, LinkedIn, Pinterest etc.

MODULE 3: Global Search Engine Optimization Strategies

  • Global Search Engine Optimization-1: Leveraging Keywords
  • Global Search Engine Optimization -2: Linking, Mobile and Social Media Integration
  • Enhancing Searchability of International Sites for Global Search Engines
  • Enhancing Searchability of International Site via Global Navigation techniques
  • Paid Search Marketing & Measurement – Key Strategies & Concepts

MODULE 4: Global Digital Media Localization Strategies

  • Standardizing or Localizing Digital Media – Strategic Insights
  • Culture & Global Digital Marketing : Avoiding Blunders related to Symbols, Colors and Values
  • Culturally customizing Digital Media Content – A Practical Cultural Customization Tool-kit
  • Dilemmas & Strategies for Localizing Digital Media – Finding the Right Strategies
  • Writing Content for Global Digital Media – Strategies for Effective Global content Writing

MODULE 5: Global Digital Content Management Techniques

  • Localization Concepts & Foundations: Learn what it entails and how to localize
  • Internationalization (118n) Concepts and Foundations: Cost Saving Strategies
  • Terminology Management & Translation Memory for Global Content Management
  • Localization Workflow Management: Practical Insights for Efficiency Gains
  • Localization Projects and Automation Management: Tools and Techniques

Executive Insights From Global Marketing & Localization Experts At:

Accenture
Microsoft
The Nielson Company
Cloudwords
SAP
Marketo
Hamburg School of Business Administration
Amway
Nike
Ciena
LEGO
Brand Affairs
SDL
  • Antoine Dubois, VP Communications, Accor
  • Andrew Child, International Planning Director, Make Studios Inc
  • Bruno Herrmann, Director of Globalization, The Nielsen Company
  • Devyani Bhattacharjee, Director of Marketing Localization, SAP
  • Eric Ingrand, VP Content Marketing EMEA, Enveritas Group
  • Frank Hartkopf, Head of European Content, Axonn Media
  • Gary Muddyman , CEO, Oxford Conversis Ltd
  • George Chew, Senior Localization Strategies, Amway
  • Gleyce Oliviera, Marketing Leader, Petlove.com.Br
  • Professor George Yip, China-Europe International Business School
  • Dr. Goetz Greve, VP Research & International Affairs, Hamburg School of Business Administration
  • Istvan Lengyal, CEO, Kilgray Translation Technologies
  • Julio Leal, Head of Localization, Ciena
  • Katie Rigby-Brown, Business Development, SDL
  • Kevin Carl, Managing Director, Accenture
  • Lars Silberbauer Anderson, Global Director of Social Media and Search, Lego
  • Leona Frank, Manger EU Brand Strategy and Localization, Vistaprint
  • Markus Kramer, Partner, Brand Affairs
  • Maurizio De Franciscis , Managing Partner, Braven Prartners
  • Michelle Privat Obermeyer, Global Readiness Manager, Microsoft
  • Michael Meinhardt, Chief Customer Officer, Cloudwords
  • Miguel Bernal-Merino, Professor of Game Localization, Roehampton University
  • Nicholas Langeveld, President & CEO, Affectiva
  • Nitish Singh, Assoc. Professor, Boeing Institute, St Louis Univ. & Co-organizer Brand2Global
  • Paige Williams, Director of Global Readiness, Microsoft
  • Robin Bordoli, GM Consumer Marketing, Marketo

Sponsors of the Global Digital Marketing and Localization Certification Program:

Ciena

“At Ciena, we strongly believe in the importance of localizing our content to effectively engage with our more than 1,500 customers and partners across North America, APAC, EMEA and CALA. The Global Digital Marketing and Localization Certificate Program is a valuable resource to support these efforts and help digital marketing and localization teams collaborate more efficiently.”

Ciena’s Global Head of Localization, Julio Leal

GPI_Logo

“Combining the latest digital marketing tools and tactics with the requirements of content localization into a curriculum is a smart and valuable program for marketers across languages and locales.” Federico Pascual, GPI’s Global Digital Delivery Director adds that “GPI will be enrolling many of its digital marketing and project management staff in this new program as well as recommending it to clients involved in global digital marketing.”

Martin Spethman, Managing Partner at Globalization Partners International

If you have any questions about the Global Digital Marketing and Localization Certification Program, please contact Jill Nellis at jill@brand2global.com who is in charge of registration for the program.

All trademarks, service marks, trade names, trade dress, product names and logos appearing on this page and in the certification course content are the property of their respective owners.  Unless otherwise stated, display and/or mention of any brands on this page, does not imply direct endorsement of the certification course.

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