|8:00am – 9:00am||Day 1 Registration & Breakfast|
|9:00am – 9:30am||
“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...
|9:30am – 10:00am||
Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...
|10:00am – 10:15am||Break, Visit Exhibitions|
|10:15am – 11:00am||
We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web? Do brands like Uber, LinkedIn, eBay and Cisco have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied...
|11:00am – 11:15am||Break, Visit Exhibitions|
|11:15am – 11:45am||
Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....
|11:45am – 12:00pm||Break, Visit Exhibitions|
|12:00pm – 1:00pm||
Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience. Highlights include: – Understanding...
|1:00pm – 2:30pm||Day 1 Lunch Break, Visit Exhibitions|
|2:30pm – 2:45pm||
We all love to hear good stories. It’s what connects us to our humanity. It links us to our past, helps us relate to others in the present and provides a glimpse into our future. Storytellers learned early on that people like to hear stories with a beginning, middle and end. We are drawn to...
|2:45pm – 3:30pm||
In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed: consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole. This panel will discuss the keys to building successful brand images for all three targets in the digital...
|3:30pm – 3:45pm||Break, Visit Exhibitions|
|3:45pm – 4:15pm||
Nim De Swardt
Stay tuned! The Session abstract is on it’s way from the presenter and will be updated shortly.
|4:15pm – 4:45pm||
Benjamin B. Sargent
The small screen is here to stay – and it’s the most important screen for global brands. In the future and already today, you’re only as good as your 320 pixel-wide interface. In this session, CSA Research analyst Ben Sargent references the reviews of 150 leading brands for dozens countries publishing websites in 25 or more...
|4:45pm – 5:00pm||Break, Visit Exhibitions|
|5:00pm – 6:00pm||
Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...
|6:00pm – 8:00pm||Opening Reception|
|8:00am – 9:00am||Day 2 Registration & Breakfast|
|9:00am – 9:45am|
|9:45am – 10:00am||Break, Visit Exhibitions|
|10:00am – 10:30am||
Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are...
|10:30am – 10:45am||
Nico Van Praag
Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that...
|10:45am – 11:00am||Break, Visit Exhibitions|
|11:00am – 12:00pm||
Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus...
|12:00pm – 1:30pm||Day 2 Lunch Break, Visit Exhibitions|
|1:30pm – 2:15pm||
Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and...
|2:15pm – 2:30pm||Break, Visit Exhibitions|
|2:30pm – 3:15pm||
Consumers are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources? What do they value enough to get through their filters? And given that challenge, how do...
|3:15pm – 3:30pm||Break, Visit Exhibitions|
|3:30pm – 3:45pm||
The advance of technology is greater than our society can deal with. Around the world industries, people and communities are getting left behind. The speed of change makes it imperative that we prepare the next generation for this new normal, but we are relying solely on the old learning models and it is not working. ...
|3:45pm – 4:15pm||
As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...
|4:15pm – 4:30pm||Break, Visit Exhibitions|
|4:30pm – 4:45pm||
Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital...
|4:45pm – 5:30pm||
Don’t worry – be happy! More information is coming on this inventive audience participation activity sure to get you smiling.
|5:30pm – 6:00pm||
Where is global immersive marketing taking us?
|6:00pm – 8:00pm||Closing Reception PROUDLY SPONSORED BY:|
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