QCC
12:00am – 4:15pm

Espresso Session ( Presenter to be Announced)

Espresso Session ( Presenter to be Announced)

Join us for this storytelling session designed to perk you up and give you a boost.

8:00am – 9:00am Day 1 Registration & Breakfast
9:00am – 9:30am

Staying Relevant in Big Pharama during the Age of Consumerisim
Presenters: Andres Nicholls - Prophet 
Diane Winnard - Abbott Laboratories

Staying Relevant in Big Pharama during the Age of Consumerisim

“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...

9:30am – 10:00am

How Cultural Competence Helps Your Bottom Line
Presenter: Apoorva Ganhdi - Marriott International

How Cultural Competence Helps Your Bottom Line

Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...

10:00am – 10:15am Left open to allow attendance at concurrent sessions
10:15am – 11:00am

Native Web Brands
Presenter: Ishita Majumdar - eBay
Moderator: Lucie Newcomb

Native Web Brands

Brands that were born on the Web, such as Netflix, Amazon, eBay and Cisco have a different trajectory than traditional brands. The presenters explore why and what can be learned and then applied elsewhere.

11:00am – 11:15am Break, Visit Exhibitions
11:15am – 11:45am

Glocal Experiences - Intel Amazing Inside Global Brand Launch
Presenter: Louise Felton - Intel

Glocal Experiences - Intel Amazing Inside Global Brand Launch

Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....

11:45am – 12:00pm Break, Visit Exhibitions
12:00pm – 1:00pm

The Art and Science of Global Brands
Presenter: Alex Hunter - Virgin Group

The Art and Science of Global Brands

Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience.  Highlights include: – Understanding...

1:00pm – 2:30pm Day 1 Lunch Break, Visit Exhibitions
2:30pm – 2:45pm
2:45pm – 3:30pm

The Rise of 360 Brands in the Digital Age
Presenter: Julie Campbell - Linkedin
Moderator: John Buehler

The Rise of 360 Brands in the Digital Age

In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed:  consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole.  This panel will discuss the keys to building successful brand images for all three targets in the digital...

3:30pm – 4:00pm Break, Visit Exhibitions
4:15pm – 5:00pm

Our Brand is Crisis - The Good, the Bad, and the Ugly During Trying Times
Moderator: Elliot Polak

Our Brand is Crisis - The Good, the Bad, and the Ugly During Trying Times

This panel will be looking at those uncomfortable moments that we don’t always like to share and discussing how brands move forward when all eyes are watching in the digital world.

5:00pm – 5:15pm Break, Visit Exhibitions
5:15pm – 6:00pm

Building Fans Through Global Brand Partnerships
Presenter: Jeff Hansen - Microsoft

Building Fans Through Global Brand Partnerships

Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...

6:00pm – 8:00pm Opening Reception
QCC
8:00am – 9:00am Day 2 Registration & Breakfast
9:00am – 9:45am
9:45am – 10:00am Break, Visit Exhibitions
10:00am – 10:30am

Agility in Real Time- Deliver and Enhance the Digital Experience
Presenter: Bruno Herrmann - The Nielsen Company

Agility in Real Time- Deliver and Enhance the Digital Experience

Agility goes far beyond considerations for developers or architects. In the digital globalization age it is a major effectiveness driver that plays out at each stage and touch point of the customer experience. This session will cover practices, enablers and tools to transform a normalized experience into truly engaging experiences across international markets and seeks...

10:30am – 10:45am
10:45am – 11:00am Break, Visit Exhibitions
11:00am – 12:00pm

Keynote Presentation - To be Announced Soon

Keynote Presentation - To be Announced Soon

Stay tuned! Announcement for Day 2 Keynote will be coming soon.

12:00pm – 1:30pm Day 2 Lunch Break, Visit Exhibitions
1:30pm – 2:15pm

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo
Presenter: Ajit Sivadasan - Lenovo

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo

Lenovo talks about how they successfully are reaching out to their gaming audience through crowdsourcing. Included are the agencies and developers who are part of the current program. Using examples from Lenovo’s experience to contrast best practices, and discuss why gaps exist between performance and aspiration when it comes to crowdsourcing.

2:15pm – 2:30pm Break, Visit Exhibitions
2:30pm – 2:45pm

Being an Engaged Leader
Presenter: Charlene Li - Altimeter Group

Being an Engaged Leader

The Engaged Leader: Leadership in the Digital Era Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, frozen by fear and the unknown. In this Espresso Session, Charlene will share her story of becoming an engaged leader.  

2:45pm – 3:30pm

Branded Content that Inspired Engagement
Presenter: Mina Seetharaman - The Economist Group

Branded Content that Inspired Engagement

Consumers are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources?  What do they value enough to get through their filters? And given that challenge, how do...

3:30pm – 3:45pm Break, Visit Exhibitions
3:45pm – 4:15pm
4:15pm – 4:45pm

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers
Presenter: Kathleen Bostick - SDL

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers

As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...

4:45pm – 5:00pm Break, Visit Exhibitions
5:00pm – 5:30pm
5:30pm – 6:00pm

Closing Keynote - Looking to the Future
Presenter: Burges Karkaria - Intel

Closing Keynote - Looking to the Future

Where is global immersive marketing taking us?

6:00pm – 8:00pm Closing Reception