QCC
8:00am – 9:00am Day 1 Registration & Breakfast
9:00am – 9:30am

Staying Relevant in Big Pharama during the Age of Consumerisim

Diane Winnard
DVP of Corporate Identity
Abbott Laboratories

Andres Nicholls
Global Executive Creative Director
Prophet

Staying Relevant in Big Pharama during the Age of Consumerisim

“Consumerism” is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The...

9:30am – 10:00am

How Cultural Competence Helps Your Bottom Line

Apoorva Gandhi
Vice President, Multi-Cultural Affairs
Marriott International

How Cultural Competence Helps Your Bottom Line

Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups. Starting from a place of authentic advocacy, Marriott has been working holistically with the LGBT community, people with disabilities, and Hispanic and Asian guests. Employees at all properties are trained in cultural competency,...

10:00am – 10:15am Break, Visit Exhibitions
10:15am – 11:00am

Native Web Brands Panel

Heather Alter
Director of Digital Marketing
Cisco

Nima Ramazan-Nia
Managing Producer
Uber

Julie Campbell
Manager, Media & Marketing Solutions
Linkedin

Ishita Majumdar
Senior Director, Platform and Infrastructure
eBay

Danielle Lopez
Head of Product Marketing, Advertising Products
Yahoo

Lucie Newcomb
President | CMO
The NewComm Global Group, Inc.

Native Web Brands Panel

We all know that brand-building and stewardship are complex in general. But what about brands that were born on the Web? Do brands like Uber, LinkedIn, eBay and Cisco have a different trajectory than traditional brands? This panel, comprised of representatives of these brands, will explore what can be learned from each path and applied...

11:00am – 11:15am Break, Visit Exhibitions
11:15am – 11:45am

Glocal Case Study - Intel Experience Amazing Global Brand Launch

Louise Felton
Sr. Director, Global Marketing and Communications Brand Strategy, Campaigns, and Programs
Intel

Glocal Case Study - Intel Experience Amazing Global Brand Launch

Intel looks for unique ways to develop and distribute content that is engaging, educational, and entertaining to core target markets while still delivering a strong brand message. With the Experience Amazing Campaign: Intel unveiled a new global campaign which utilized localization processes with particular attention paid to the cultural and generational needs of each region....

11:45am – 12:00pm Break, Visit Exhibitions
12:00pm – 1:00pm

KEYNOTE: The Art and Science of Global Brands

Alex Hunter
Travel channel host and Former Global Head of Vigin Group Digital
Attaché

KEYNOTE: The Art and Science of Global Brands

Regardless of your industry, the customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your customers and re-imagining your product. Key to survival in this brave new world is the importance of evolving your brand and customer experience.  Highlights include: – Understanding...

1:00pm – 2:30pm Day 1 Lunch Break, Visit Exhibitions
2:30pm – 2:45pm

Espresso Session: Employees as Brand Storytellers

Michael Brito
Senior Vice President of US Digital Marketing
LEWIS

Espresso Session: Employees as Brand Storytellers

We all love to hear good stories.  It’s what connects us to our humanity.  It links us to our past, helps us relate to others in the present and provides a glimpse into our future.  Storytellers learned early on that people like to hear stories with a beginning, middle and end.  We are drawn to...

2:45pm – 3:30pm

The Rise of 360 Brands in the Digital Age

John Buehler
Director of Global Brand Management
ManpowerGroup

Julie Campbell
Manager, Media & Marketing Solutions
Linkedin

The Rise of 360 Brands in the Digital Age

In today’s candidate-driven marketplace, companies need to invest in winning the brand battle on three fronts to succeed:  consumer, corporate/client and talent. Neglecting any one of these often results in missed opportunity for the company as whole.  This panel will discuss the keys to building successful brand images for all three targets in the digital...

3:30pm – 3:45pm Break, Visit Exhibitions
3:45pm – 4:15pm

Win from Within

Nim De Swardt
Global Millennials Manager
Bacardi Limited

Win from Within

Stay tuned! The Session abstract is on it’s way from the presenter and will be updated shortly.

4:15pm – 4:45pm

Mobile-Forward Design for Global Brands

Benjamin B. Sargent
Content Globalization Strategist
Common Sense Advisory

Mobile-Forward Design for Global Brands

The small screen is here to stay – and it’s the most important screen for global brands. In the future and already today, you’re only as good as your 320 pixel-wide interface. In this session, CSA Research analyst Ben Sargent references the reviews of 150 leading brands for dozens countries publishing websites in 25 or more...

4:45pm – 5:00pm Break, Visit Exhibitions
5:00pm – 6:00pm

Building Fans Through Global Brand Partnerships

Susan Betts
Sr. Director, Microsoft Brand
Microsoft

Jeff Hansen
General Manager / Microsoft Brand Studio
Microsoft

Building Fans Through Global Brand Partnerships

Microsoft’s mission is to empower every person and organization on the planet to achieve more. Learn from Microsoft’s head of global brand strategy on how Microsoft is breaking the model of traditional sponsorships by using their technology to help remarkable individuals and organizations achieve more. By working hand-in-hand with partners to build tangible, meaningful and...

6:00pm – 8:00pm Opening Reception


QCC
8:00am – 9:00am Day 2 Registration & Breakfast
9:00am – 9:45am

Creating Meaningful Global B2B Engagement Panel

Aaron Dunn
Senior Vice President Marketing
SnapApp

Stephan Nobs
Chief Marketing Officer
BrandMaker

Corey Olfert
Head of Content Marketing Strategy
GE Digital


Moderator: Dr. Gesine Herzberger

Creating Meaningful Global B2B Engagement Panel

Stay Tuned – Session description coming soon!

9:45am – 10:00am Break, Visit Exhibitions
10:00am – 10:30am

Solving the Agility Equation to Deliver and Enhance Digital Experiences Globally

Matt Grotenstein
Vice President of Client Development
Acclaro

Bruno Herrmann
Director of Globalization
The Nielsen Company

Solving the Agility Equation to Deliver and Enhance Digital Experiences Globally

Agility goes far beyond considerations for developers or analysts. In the digital globalization age, it is a major effectiveness driver that plays out at each stage and touch point of customer experience. Business leaders must be or become chameleons to delight demanding and diverse customers who expect centricity and simplicity regardless of where they are...

10:30am – 10:45am

Espresso Session: Personalization at Scale

Nico Van Praag
Partner, Chief Strategy Officer
Kenwood Experiences

Espresso Session: Personalization at Scale

Creating a personalized experience can be a great way to ensure relevance with most marketing efforts, especially those with a global footprint. But the fact is most marketers are doing it wrong. And “personalization” is a massive over-promise. Creating a personalized customer experience is a journey, not a destination. Nico will be discussing the principles that...

10:45am – 11:00am Break, Visit Exhibitions
11:00am – 12:00pm

KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent

Charlene Li
Principal Analyst
Altimeter Group

KEYNOTE - Leading in the Digital Era: Focusing on the Important vs the Urgent

Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus...

12:00pm – 1:30pm Day 2 Lunch Break, Visit Exhibitions
1:30pm – 2:15pm

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo

John Gibson
VP, Group Account Director
The Woo Agency

Ajit Sivadasan
VP/GM, Lenovo.com
Lenovo

Game On! Leveraging Crowdsourcing to Create Emotional Connections with Lenovo

Lenovo shares with the audience how they are reaching out directly to their gaming audience through crowdsourcing. Included in the discussion are the agencies and developers who are part of the current program. Presenters will be using examples from Lenovo’s Game State experience to contrast best practices, and discuss why gaps exist between performance and...

2:15pm – 2:30pm Break, Visit Exhibitions
2:30pm – 3:15pm

Branded Content that Inspires Engagement

Mina Seetharaman
Global Director, Content Strategy
The Economist Group

Branded Content that Inspires Engagement

Consumers are being exposed to a proliferation of content as the new communication rules demand that brands also become publishers. In this world of branded content, with the amount of content exploding, how do readers pick their go-to sources?  What do they value enough to get through their filters? And given that challenge, how do...

3:15pm – 3:30pm Break, Visit Exhibitions
3:30pm – 3:45pm

Espresso Session: Who Runs the Digital World?

Espresso Session: Who Runs the Digital World?

The advance of technology is greater than our society can deal with.  Around the world industries, people and communities are getting left behind. The speed of change makes it imperative that we prepare the next generation for this new normal, but we are relying solely on the old learning models and it is not working. ...

3:45pm – 4:15pm

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers

Kathleen Bostick
Executive Vice President
SDL

The Modern Marketer’s Blueprint: Ten Imperatives for Engaging Global Customers

As businesses expand internationally, they face ongoing challenges around how best to engage with audiences outside of their home market. We look at ten best practices for marketers. Using helpful stats and insights about multilingual consumer behaviors, Kathleen provides guidance on everything from developing a global content strategy, supporting the right languages, and internationalizing SEO,...

4:15pm – 4:30pm Break, Visit Exhibitions
4:30pm – 4:45pm

Espresso Session: Speaking the Same Language

Huw Aveston
Managing Director
Adapt Worldwide

Espresso Session: Speaking the Same Language

Marketing speaks of PPC, CPA, SEO and SEM, while localization talks MT, TMS and QA. Huw shares the personal journey of Adapt Worldwide being acquire by Welocalize, and taking on the challenge of bringing marketing and localization together – all at one table, thinking bigger and more strategically to help companies grow in the digital...

4:45pm – 5:30pm

Trivia Game - Audience Participation and Prizes

Huw Aveston
Managing Director
Adapt Worldwide

Trivia Game - Audience Participation and Prizes

Don’t worry – be happy! More information is coming on this inventive audience participation activity sure to get you smiling.

5:30pm – 6:00pm
6:00pm – 8:00pm Closing Reception PROUDLY SPONSORED BY:

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