25 11, 2016

Do Consumers Really Want Localized Global Digital Content?

By |2016-11-23T16:51:33+00:00November 25th, 2016|

If you are expanding across diverse and evolving markets – you most likely have a global content plan in place or are looking to implement a strategy for 2017. How can you look to your local markets to improve the conversation you have with your consumers? Today’s insights come to us from Dr. Nitish Singh , Associate Professor International Business & Director Program Innovations at the Boeing Inst. of International Business, St. Louis University and [...]

21 11, 2016

The Next Frontier in Global Marketing: Social Media Marketing for International Markets

By |2016-11-22T15:42:58+00:00November 21st, 2016|

This is the final paper presented by Esther Curiel, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

14 11, 2016

Ciena’s Localization Challenges and How We Overcame Them

By |2016-11-03T18:50:54+00:00November 14th, 2016|

This is the final paper presented by Eric Dillow, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

7 11, 2016

Universal Spanish: A Necessary Evil?

By |2016-11-03T18:52:14+00:00November 7th, 2016|

This is the final paper presented by Rocío Cordero, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

Game Global

An event organized by The Localization Institute